I’m Amber — a freelance fashion and culture writer, trend forecaster, content creator, content strategist, meme-maker, full-time TikTok doomscroller, eBay and Vinted ghost, Pinterest saver, pink-hair wearer, and Costco membership holder. What can I say? I do it all. And honestly, in this economy, doesn’t everyone have to?

How do we stay afloat when everyone — and their mother — is running a TikTok, an Instagram and a Substack, all in service of “the brand”? Ask yourself: what is your brand? Who are you, really?

Thought daughter? Thot daughter? Baby, I’m both.

Online culture is my service to the internet where the girls, gays, and theys go to get the full intel on what’s happening. No, not news, I will be serving up a deep digestion of digital life — a life that moves way too fast, and somehow expects us to keep up.

I’m @ambersiwei on both TikTok and Instagram where I yap, shop, take you to get my hair done, save and make memes.

If you want my intel, knowledge and wisdom, go ahead and slide into my inbox where I’m ambiechow@gmail.com

In a world where you can be anything, be someone who subscribes to online culture x